Our primary objectives are to:
- Establish an online presence that will allow you to build your online marketing program gradually to control costs,
- Integrate all elements of your marketing for the most powerful effect and greatest results
- Make this happen with zero extra work from you.
This is done through implementing one or more of the following marketing programs:
Strategy & Planning – Construct a custom approach that is suitable for your business regardless of the situation, type of business or budget. Plans will include the best way to leverage internet marketing, social media and mobile marketing platforms.
Social Media Marketing – Engage prospective and current customers, encourage customer loyalty and leverage the relationships you’ve built with existing customers to win over new customers. Because of the viral nature of the social media platforms you will be able to reach customers that otherwise may not have considered using your services and products.
Online Video Marketing – Increase your visibility, give your customers a chance to get to know and like you ahead of time. This increases the chances of a potential customer turning into a buying customer because people buy from people they like. It also gives you instant credibility and authority because of the value people put on video creation. In addition this program uses video marketing to promote ongoing communication with your customers.
Local Directory Marketing – Allow potential customers to find you more successfully by utilizing mapping services like Google places. This will help people find your business location(s) or let people know you service the modesto area if you don’t have a specific business location. This program helps increase the number of potentially buying customers which means a boost to your bottom line.
Mobile Marketing – Get your business found through the ever-expanding realm of mobile devices, follow up powerfully and personally with prospective and established buying customers. By communicating through their mobile devices you can reach them at any time to announce sales, invite them to special events or let them know their product is ready.
Automated Follow Up – Maximize sales by keeping prospects and customers engaged and even turn them into raving fans by following up through email, mobile text and voicemail.
Lead Capture – Leverage social media, online video, mobile marketing to drive traffic and capture leads for your automated follow up campaigns. Employ content creation strategies to attract visitors and funnel traffic to your lead capture sites. We will plan and create your very own lead generation network through the use of articles, videos, tweets, social media posts, site pages, follow up emails, text messages—even voicemails for your business to fuel your growing internet marketing program.
Your Custom Web Presence – As an added service, we will set up:
- Your mobile ready website (includes a blog) as your lead capture platform
- Your profiles in key directories like Google Places and several others.
- Your pages and accounts on key social media sites like Facebook, Twitter, LinkedIn and YouTube
Pay-Per-Click Sponsored Search Engine Ads – As needed, we will set up and manage pay-per-click search engine advertising accounts in Google, Yahoo! or Bing for your business, products or services.
In case you are overwhelmed by all this you can take comfort in know that during strategy and planning I will assist you in choosing the appropriate program or combination of services that would be right for you.
If you don’t see something on this list please contact me to make sure it isn’t already included in one of the programs listed, it’s possible it just didn’t get specifically mentioned or described.